I Am A Rural Teacher is a collaborative project presented by the National Rural Education Associaton and the Rural Schools Collaborative. It was graciously funded – in the form of an advocacy and awareness campaign – by the Bill & Melinda Gates Foundation. I had the pleasure to be a Communications and Design Consultant for the entire run of this campaign in 2020, working directly with team members from NREA, RSC, and BMGF.
Any time a project or IAART derivative needed a mark, I created it.
Throughout the campaign, I designed social media graphics, produced videos, and handled scheduling through Buffer. I used these tools and several projects – including a pivot concerning COVID-19, and 50 States in 50 Weeks, which you’ll see below – to collect over 100 teacher-submitted perspectives, and I grew the Facebook page from 0 to over 1600 by the end of the year.
I updated the IAART website almost daily to include new stories from our submissions, which included creating the cover graphic, editing the article, and in many cases writing additional copy for clarification. I also syndicated some of the work to local news sources upon the request of applicants, which meant reformatting stories as press releases. During the IAART campaign, the RSC website also saw a huge boost in traffic.
I worked with the RSC team to create several video projects. In some cases, I did full production; in others, I simply added motion graphics. You can view all of the videos created for the campaign on the IAART YouTube channel. I’ve included a playlist here with only the videos I had a hand in making.
The 50 States in 50 Weeks Project was created to drive social media engagement for the IAART Campaign. Each week, I created a graphic showing the location of every district containing a rural school in a given state. These states are listed below in alphabetical order. Click any state to view it full-size.
On the marketing side, I assisted in facilitating a social media campaign for IAART. This included several projects meant to collect teacher perspectives so we could share them. I created the IAART Facebook page in January, and it now has over 1000 followers. I also collected over 100 perspectives, mostly through my COVID-19 Rural Community Impact Project. Finally, I created an interactive map showcasing the stories collected throughout the year, as well as a full map of the rural schools using data from the 50 States in 50 Weeks Project. This is included below, as well as a written list.